Kopieer je AdWords-campagnes naar Bing voor meer bereik

Slechts 6,67% van de zoekopdrachten in Nederland werd in het eerste kwartaal van 2017 uitgevoerd door desktop gebruikers via zoekmachine Bing. Niet veel zou je denken. Echter mogen we Bing Ads niet onderschatten. Door veelbelovende integraties met Windows, Facebook en Xbox wordt verwacht dat dit percentage in de toekomst zal toenemen. Wist je trouwens dat het super eenvoudig is om je AdWords-campagnes rechtstreeks naar je Bing Ads-account te kopiëren?

Bing Ads vs Google AdWords

  • Minder concurrentie. Het aantal betaalde advertenties ligt beduidend lager in vergelijking met Google. Dit maakt het eenvoudiger om de concurrentie aan te gaan en hogere rankings te bemachtigen wat weer voor een betere klikfrequentie zorgt.
  • Lagere klikprijzen. Bing beweert 35,5% goedkoper te zijn dan AdWords.
  • Adverteren in verschillende tijdzones. Dit maakt het mogelijk om een advertentie alleen overdag te weergeven in Azië en Europa, terwijl de tijdzones niet aan elkaar gelijk zijn. Dit is niet mogelijk in AdWords.
  • Betere device targeting opties. Via AdWords heb je alleen de mogelijkheid om apart een advertentie voor mobiele telefoons aan te maken. Bing maakt onderscheid tussen smartphones, tablets en het gebruikte besturingssysteem.
  • Bepaal zelf op welke zoekwoorden je gevonden wilt worden. In tegenstelling tot AdWords geeft Bing je de optie om alleen op exacte zoekwoorden gevonden te worden.
  • Uitgebreidere sociale opties. Zo kun je bijvoorbeeld het aantal Twitter volgers in je advertentie laten zien.
  • Targeting op basis van demografie. In tegenstelling tot AdWords geeft Bing je de optie om je advertenties alleen aan een bepaalde leeftijdsgroep te laten zien of aan een bepaald geslacht.

advertenties

AdWords instellingen kopiëren naar Bing in 5 minuten

Nee, we zeggen niet dat je AdWords moet opgeven. Het aantal gebruikers van de Google zoekmachine ligt nog steeds veel hoger en dat zal de komende jaren waarschijnlijk niet veranderen. Maar door nu al te beginnen met Bing bereik je meer mensen en ben je de concurrentie voor. Het fijne is dat je jouw AdWords-instellingen binnen 5 minuten rechtstreeks naar Bing kunt kopiëren.

Vanuit de Bing omgeving kopieer je alle AdWords-gegevens met één druk op de knop. Bing raadt je wel aan om de volgende instellingen goed na te kijken:

  • Biedprijzen en budgetten. Doordat Bing een stuk goedkoper is dan AdWords volstaan lagere biedingen en heb je dus een minder hoog budget nodig.
  • Doelgroep targeting. Kijk goed om deze volledig is overgenomen. Mogelijk wil je nog gerichter adverteren door de demografische en device targeting aan te passen.
  • Negatieve zoekwoorden. Aangezien het zoekvolume op Bing lager ligt dan bij AdWords kan het noodzakelijk zijn om bepaalde negatieve zoekwoorden uit te schakelen.

Bij Bing wordt de relevantie van je advertentie bepaalt door de kwaliteitsscore. Een hoge score wordt net als bij AdWords beloond met betere rankings in de zoekresultaten. Lees hier meer informatie over hoe Bing de kwaliteitsscore berekent.

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