Meten is weten, koppel Analytics aan AdWords

Wie meerdere blogartikelen op onze website heeft gelezen kent het belang van AdWords optimalisatie. Maar hoe begin je als nieuwkomer met het testen van verschillende advertenties om tot een optimale AdWords-campagne te komen? De antwoord op deze vraag is data. Grote kans dat je al gebruikmaakt van Google Analytics om de statistieken van je website in te zien. Maar heb je deze ook gekoppeld met Google Analytics?

Waarom zou ik Analytics met AdWords koppelen?

Koppel je Google Analytics met AdWords, dan krijg je ineens meer data te zien. Zo krijg je meer informatie over het klikgedrag van bezoekers die via een AdWords-advertentie op je website is binnengekomen en het aantal conversies dat ze opgeleverd hebben. Ook kun je inzien op welke pagina’s je website verlaten wordt.

Wat de koppeling van Analytics en AdWords jou oplevert:

  • Alles in één account – Zo hoef je niet twee keer in te loggen en telkens tussen twee tabbladen te switchen.
  • Remarketinglijsten aanmaken in Analytics – Aan de hand van de statistieken in Analytics kun je tags gericht op specifieke doelgroepen aanmaken welke je vervolgens gebruikt voor je AdWords remarketingcampagnes. Zo kun je bijvoorbeeld een tag aanmaken voor bezoekers die je website op de afrekenpagina verlaten.
  • Google Analytics doelstellingen koppelen met conversie data – In één oogopslag zien of doelstellingen gerealiseerd zijn of niet.
  • Nog beter optimaliseren: doordat de statistieken in Analytics meer relevante informatie vertonen met je AdWords-campagnes wordt het eenvoudiger om je advertenties te optimaliseren.

Google analytics

Hoe maak je de koppeling?

Het maken van de koppeling is erg eenvoudig. Mocht het niet lukken dan is de kans groot dat er iets verkeerd ingesteld staat. Neem contact op onze medewerkers indien je er niet uitkomt. Zij helpen je graag verder.

  1. Zorg ervoor dat het e-mailadres waarmee je inlogt in AdWords en Analytics gelijk zijn. Of dat de beheerdersrechten van Analytics aan je e-mailadres zijn toegekend.
  2. Maak een account aan in Analytics en klik op ‘Beheerder’.
  3. Klik op ‘AdWords links’.
  4. Selecteer het juiste account en sla de link op.

Belangrijke dingen waar je op moet letten:

  • Zorg ervoor dat beide accounts in dezelfde tijdzones hebben.
  • Vergeet niet om de functie autocodering in AdWords aan te zetten. Anders worden de gegevens niet juist overgenomen. Klik op ‘Mijn account’ en ‘Voorkeuren’ om de autocodering te activeren.


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