Let op bij het gebruik van handelsmerken in je AdWords-advertentieteksten

Adverteren in Google en het gebruik van handelsmerken is al jaren een onderwerp van discussie. Er heerst veel onduidelijkheid over wat nou wel en niet is toegestaan. Hoe steekt het handelsrecht in elkaar en wat mag je nu wel en niet doen?

Wat zegt het advertentiebeleid van Google?

Google laat het advertentiebeleid afhangen van de lokale regelgeving. Er is echter één verschil: bedrijven kunnen een merknaam bij Google officieel registreren. Indien een geregistreerd merknaam gebruikt wordt kan het een verzoek om merkrechtbescherming indienen. Geeft Google hier gehoor aan, dan verandert er iets voor de overige adverteerders. Zo is het dan wel mogelijk om het bedrijfsnaam als zoekwoord te gebruiken en te vermelden in de zichtbare URL, maar niet in de titel of de advertentietekst.

Er zijn ook uitzonderingen. Zo mogen resellers de bedrijfsnaam van de producten die ze verkopen in de advertentietekst vermelden. Er mag geen verwarring ontstaan over de herkomst van de advertentie. Het moet voor de bezoeker duidelijk zijn dat je een reseller bent. Ook mogen informatieve websites bedrijfsnamen in de advertentietekst benoemen wanneer zij informatie geven over het merk zelf of de producten die zij verkopen. Bijvoorbeeld een product review.

Adverteerders mogen de merknaam in de advertentietekst gebruiken wanneer zij hier toestemming voor heeft gekregen. Lees hier hoe je toestemming kunt vragen.

Google logo


Voor adverteerders die gebruik maken van de dynamische keyword insertion functionaliteit voor het invullen van de kopteksten is het oppassen geblazen. Het kan namelijk zo zijn dat Google automatisch een handelsnaam overneemt en in de titel weergeeft. Je voorkomt dit door aparte advertentiegroepen aan te maken voor zoekwoorden die handelsnamen bevatten. Bij deze advertentie schakel je de functie ‘dynamische keyword insertion’ uit.

Eerste positie in Google behouden

Adverteren je concurrenten met jouw bedrijfsnaam, dan ben je genoodzaakt om hetzelfde te doen wil je de eerste posities behouden. Hier zitten, ondanks dat je hier extra geld voor moet uittrekken, voordelen aan. Zo profiteren al jouw advertenties van een hogere kwaliteitsscore omdat de relevantie van je bezoekers toeneemt. Daarnaast houd je controle over de uitstraling van de weergave in de zoekresultaten.

94 Thoughts to “Let op bij het gebruik van handelsmerken in je AdWords-advertentieteksten”

  1. When I originally commented I appear to have clicked on the -Notify
    me when new comments are added- checkbox and from now on whenever a comment is added
    I recieve 4 emails with the exact same comment.
    Is there an easy method you are able to remove me
    from that service? Kudos!

  2. Hello, the whole thing is going perfectly here and ofcourse every one is sharing data, that’s in fact good, keep up writing.

  3. Hi there, all is going perfectly here and ofcourse every one is sharing information,
    that’s in fact good, keep up writing.

  4. I was recommended this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are wonderful! Thanks!

  5. I was wondering if you ever thought of changing the page layout
    of your website? Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful
    lot of text for only having 1 or 2 images. Maybe you could
    space it out better?

  6. Wow! This blog looks just like my old one! It’s on a completely different subject but it has
    pretty much the same layout and design. Great choice of colors!

  7. It is the best time to make some plans for the longer term and it’s time to be
    happy. I’ve learn this post and if I may I want to recommend you some interesting things or advice.

    Perhaps you could write next articles relating to this
    article. I want to read even more things about it!

  8. Hi to every one, the contents present at this site are
    actually remarkable for people experience, well, keep up the nice work fellows.

  9. bookmarked!!, I love your website!

  10. Quality articles or reviews is the secret to invite
    the visitors to visit the website, that’s what this web site is providing.

  11. g

    Hello! I’ve been following your site for a long time now and finally got the bravery to go ahead and give
    you a shout out from Huffman Tx! Just wanted to tell you
    keep up the great job!

  12. g

    I am really delighted to glance at this webpage posts which includes lots
    of valuable information, thanks for providing these
    kinds of information.

  13. g

    Pretty great post. I just stumbled upon your blog and
    wanted to say that I have truly loved surfing
    around your weblog posts. After all I will be subscribing to your rss feed
    and I’m hoping you write again soon!

  14. Quality posts is the secret to invite the users to visit the web site, that’s what this web page is

  15. g

    You are so cool! I don’t believe I’ve read anything like that before.
    So great to find another person with a few genuine thoughts on this issue.
    Really.. thank you for starting this up. This website is
    one thing that is required on the web, someone with a little originality!

  16. g

    Wonderful post however I was wondering if you could write a litte more on this
    topic? I’d be very thankful if you could elaborate
    a little bit more. Bless you!

  17. Very good article! We will be linking to this particularly great article on our website.
    Keep up the good writing.

  18. Hmm it looks like your website ate my first comment (it was
    extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly
    enjoying your blog. I as well am an aspiring blog blogger but I’m
    still new to the whole thing. Do you have any points for inexperienced blog writers?
    I’d certainly appreciate it.

  19. You’re so cool! I don’t believe I’ve read anything like that before.
    So great to discover another person with some genuine thoughts on this issue.
    Really.. thank you for starting this up. This web site is one thing that is required on the web, someone
    with some originality!

  20. Hi, i think that i saw you visited my web site so i came to return the want?.I am
    trying to find things to enhance my website!I suppose its
    adequate to make use of some of your ideas!!

  21. It’s actually a great and helpful piece of info. I’m happy that you just shared
    this useful info with us. Please stay us up to date like this.
    Thank you for sharing.

  22. Hi there to all, the contents present at this web page are really amazing for people knowledge, well, keep up the good work fellows.

  23. For most recent information you have to pay a visit world wide web
    and on web I found this site as a finest web site for hottest updates.

  24. Does your site have a contact page? I’m having a tough time locating it but, I’d like to send you an email.
    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it develop over time.

  25. What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely helpful
    and it has helped me out loads. I am hoping to give a contribution & assist other customers like its helped
    me. Great job.

  26. I am curious to find out what blog platform you’re working with?

    I’m having some minor security problems with
    my latest blog and I’d like to find something more risk-free.

    Do you have any recommendations?

  27. Pretty portion of content. I just stumbled upon your
    blog and in accession capital to claim that I get actually enjoyed
    account your blog posts. Any way I will be subscribing for your augment and even I achievement you get right of entry to persistently quickly.

  28. For most recent news you have to pay a visit
    world wide web and on web I found this web
    page as a best web page for latest updates.

  29. You are so interesting! I do not think I’ve read
    through something like that before. So nice to find another person with a few original thoughts on this topic.
    Seriously.. thank you for starting this up. This site is one thing that is required on the internet, someone with some originality!

  30. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I am quite certain I’ll learn many new stuff right here!
    Best of luck for the next!

  31. Good day! I simply would like to offer you a big thumbs up for your great info you have got right here on this post.
    I’ll be returning to your web site for more soon.

  32. Controindicazioni Propecia Finasteride Cialis 5 Mg Indicazioni comprar levitra en espana Otitis Ear Amoxil Adult Dose Lowest Price For Amitriptyline

  33. That is a very good tip especially to those new to the
    blogosphere. Simple but very accurate info… Thanks for sharing
    this one. A must read post!

  34. These are really impressive ideas in about blogging.
    You have touched some nice things here. Any way keep up wrinting.

  35. Everyone loves it when people come together
    and share ideas. Great website, stick with it!

  36. Hi, just wanted to tell you, I enjoyed this article.
    It was practical. Keep on posting!

  37. hey there and thank you for your information – I have definitely picked up anything new from right here.
    I did however expertise several technical issues using this website, as I experienced to
    reload the site a lot of times previous to I could
    get it to load correctly. I had been wondering if
    your hosting is OK? Not that I’m complaining, but slow
    loading instances times will sometimes affect your placement in google and can damage your quality score if ads and marketing with Adwords.
    Well I’m adding this RSS to my email and could look out for much more
    of your respective fascinating content. Make sure you update this again soon.

  38. Hello, Neat post. There’s a problem along with your website in web explorer, may test this?
    IE still is the marketplace chief and a large part of other folks will leave out your magnificent writing due to this problem.

  39. I every time spent my half an hour to read this blog’s
    content all the time along with a mug of coffee.

  40. It’s very trouble-free to find out any topic on web as compared to books, as I found this article at this web site.

  41. Hello there! I know this is kind of off topic but I was wondering
    if you knew where I could get a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having problems finding one?

    Thanks a lot!

  42. I feel this is among the most vital information for me. And i
    am happy studying your article. But want to remark on few general things, The web site style is perfect,
    the articles is truly nice : D. Just right process, cheers

  43. I couldn’t refrain from commenting. Perfectly written!

  44. I have read so many posts on the topic of the blogger lovers however this post is actually
    a fastidious piece of writing, keep it up.

  45. There is certainly a lot to learn about this subject.
    I love all of the points you’ve made.

  46. This piece of writing is actually a fastidious one it helps new
    internet visitors, who are wishing in favor of blogging.

  47. Kamagra Illegal Best Prices For Viagra Cialis Info On Cephalexin 250mg levitra with no prescription Online Levitra Generic Finasteride Skin

  48. Hi to all, since I am genuinely keen of reading
    this webpage’s post to be updated daily. It contains nice material.

  49. I really like what you guys are usually up too.
    This type of clever work and exposure! Keep up the excellent
    works guys I’ve you guys to my personal blogroll.

  50. I have read a few just right stuff here. Definitely worth bookmarking for revisiting. I wonder how a lot effort you place to make such a great informative website.

  51. Howdy! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading through your articles. Can you recommend any other blogs/websites/forums that deal with the same subjects? Thanks a ton!

  52. In this awesome design of things you’ll get an A+ for hard work. Exactly where you confused me personally was first on your specifics. As as the maxim goes, details make or break the argument.. And that could not be more accurate at this point. Having said that, permit me tell you just what did give good results. Your authoring can be really persuasive and that is possibly the reason why I am taking an effort to comment. I do not make it a regular habit of doing that. Next, while I can notice the leaps in reasoning you come up with, I am not necessarily sure of exactly how you appear to connect the ideas which inturn help to make the actual conclusion. For right now I shall subscribe to your position however hope in the future you actually link your facts better.

  53. whoah this blog is excellent i love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you could aid them greatly.

  54. Ahaa, its good conversation regarding this post here at this
    web site, I have read all that, so at this time me
    also commenting at this place.

  55. Thanks for sharing your thoughts about quest bars cheap.

  56. Glimepiride Dealer Comprar Cialis Por Transferencia Bancaria Levitra Rezeptfrei Kaufen cialis 5 mg best price usa Compare Viagra To Cialis And Levitra Viagra Et Consequences

  57. Hey there! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  58. I have been examinating out a few of your articles and i can state pretty good stuff. I will definitely bookmark your site.

  59. For latest news you have to go to see world wide web and on world-wide-web I found this web page as a best web site for most recent updates.

  60. Greetings! Very useful advice within this article! It is the little changes that
    will make the greatest changes. Many thanks for sharing!

  61. Cephalexin And Psoriasis Effetti Viagra Rosa Accutane Online India cialis overnight shipping from usa Trusted Tablets Pharmacie Cheap Kamagra Canada

  62. Amazing! Its genuinely amazing post, I have got much clear idea regarding
    from this article.

  63. I truly appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again

  64. Spot on with this write-up, I absolutely feel this amazing site needs
    a great deal more attention. I’ll probably be back again to see
    more, thanks for the advice!

  65. Now that you find out about video editing and the what exactly you need you are prepared to begin with the journey of amateur filmmaker to professional director. It took about a few months to master the language along with the raucous, discordant (to my ears) “melody. Instead of enjoying karaoke parties, it is possible to always take the music and build your personal song, by plugging it in your TV sets.

  66. Howdy are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you require
    any coding expertise to make your own blog? Any help would be greatly appreciated!

  67. I am sure this paragraph has touched all the internet
    visitors, its really really pleasant article on building
    up new website.

  68. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically
    tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you
    would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  69. Hi there all, here every one is sharing these kinds of familiarity, so it’s pleasant to read this
    website, and I used to go to see this blog everyday.

  70. This is a topic that is near to my heart…
    Best wishes! Where are your contact details though?

  71. Hi friends, how is all, and what you would like to say concerning this
    paragraph, in my view its genuinely amazing in favor of me.

  72. You actually make it appear so easy with your presentation however I
    to find this matter to be really something that I
    believe I’d never understand. It seems too complicated and
    very extensive for me. I’m having a look forward for your subsequent
    submit, I will try to get the grasp of it!

  73. Hey! Someone in my Myspace group shared this site with us so
    I came to give it a look. I’m definitely
    loving the information. I’m book-marking and will be
    tweeting this to my followers! Outstanding blog and outstanding design.

  74. Thanks in favor of sharing such a pleasant idea, paragraph is nice, thats why i
    have read it entirely

  75. excellent post, very informative. I’m wondering why the opposite specialists of this sector don’t notice this.

    You should continue your writing. I am confident,
    you have a great readers’ base already!

  76. I was suggested this web site by means of my cousin. I am no longer positive whether or not this publish is written through him as nobody else
    understand such detailed approximately my trouble.

    You’re amazing! Thank you!

  77. Excellent site. Lots of useful info here. I’m sending it to a few friends
    ans also sharing in delicious. And certainly, thank you to your sweat!

  78. Great weblog here! Also your website a lot up very fast!
    What web host are you the usage of? Can I get your affiliate link for your
    host? I want my site loaded up as fast as yours lol

  79. Over The Counter Viagra Buying free shipping isotretinoin isotrex best website cialis Amoxicillin For Pets Without Prescription Levotiroxina Mexico Pharmacy Cialis Meglio Del Viagra

  80. When I originally commented I appear to have clicked on the -Notify me
    when new comments are added- checkbox and now
    whenever a comment is added I get 4 emails with the same comment.
    There has to be an easy method you can remove me from that service?

    Thanks a lot!

  81. Have you ever thought about creating an e-book or guest authoring on other websites?
    I have a blog based on the same ideas you discuss and would love to have
    you share some stories/information. I know my visitors
    would value your work. If you are even remotely interested, feel free to
    shoot me an e-mail.

  82. Hey there would you mind letting me know which webhost you’re working
    with? I’ve loaded your blog in 3 completely different web
    browsers and I must say this blog loads a lot quicker then most.
    Can you suggest a good internet hosting provider at a honest
    price? Thanks a lot, I appreciate it!

  83. This is a topic which is near to my heart… Take care! Exactly where are your
    contact details though?

  84. Thanks for your marvelous posting! I really
    enjoyed reading it, you will be a great author. I will be sure to bookmark your
    blog and will come back very soon. I want to encourage one to continue your great posts, have a nice day!

  85. My brother suggested I may like this blog. He was once entirely right.
    This put up actually made my day. You can not
    imagine just how a lot time I had spent for this info!
    Thank you!

  86. It’s the best time to make a few plans for the long run and it is time to be happy.
    I have read this put up and if I could I desire to suggest you some attention-grabbing issues or advice.
    Perhaps you could write subsequent articles relating to this
    article. I desire to learn more issues about it!

  87. Thanks to my father who informed me about this weblog, this web site
    is truly remarkable.

  88. I read this article fully on the topic of the difference
    of most up-to-date and earlier technologies, it’s remarkable article.

  89. It’s a shame you don’t have a donate button! I’d without a doubt donate
    to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will share
    this website with my Facebook group. Talk soon!

  90. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get setup?
    I’m assuming having a blog like yours would cost a pretty
    penny? I’m not very web savvy so I’m not 100% positive.
    Any suggestions or advice would be greatly appreciated.

  91. I know this if off topic but I’m looking into starting my own weblog and was wondering what all
    is required to get set up? I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% certain. Any recommendations or advice
    would be greatly appreciated. Cheers

  92. Have you ever considered about including a little bit more than just your
    articles? I mean, what you say is fundamental and everything.
    But imagine if you added some great pictures or videos to give your posts
    more, “pop”! Your content is excellent but with pics and
    videos, this website could definitely be one of the most beneficial in its niche.

    Good blog! pof natalielise

Leave a Comment