10 tips voor aantrekkelijke advertentieteksten

De advertentieteksten bepalen het klikgedrag van de gebruiker. Een goede advertentietekst bevat daarom datgene waar de gebruiker naar op zoek is. Wil je effectieve advertentieteksten opstellen waarmee je de klikfrequentie omhoog brengt? Lees dan deze 10 tips waarmee het schrijven van aantrekkelijke advertentieteksten eenvoudiger wordt.

1.Gebruik zoekwoorden

Laat de zoekwoorden uit de opdracht minstens één keer terugkomen in de titel en/of de tekst. Ook is het slim om de gebruikte zoekwoorden in de URL terug te laten komen. Dit geeft de gebruiker vertrouwen dat zijn behoeften op jouw website voorzien gaan worden. Zo is hij eerder geneigd om erop te klikken, wat de klikfrequentie (CTR) te goede komt.

2.Maak gebruik van de highlight-extensie

Extensies helpen je de prestaties van de advertenties te maximaliseren. Met de highlight-extensie voeg je een extra regel aan de advertentie toe. Dit kan zowel voor offline als online businesses interessant zijn. Een restaurant kan hier bijvoorbeeld zijn specials in vermelden. En een webwinkelier kan deze regel invullen met een belofte zoals ‘Bestel voor 23:00 uur, morgen in huis’.

3. Probeer verschillende advertentieteksten uit

Door verschillende advertentieteksten uit te proberen kom je erachter wat werkt. Schrijf twee of meerdere advertentieteksten en laat deze voor een bepaalde periode online staan. Door te kijken naar de klikfrequentie en de conversieratio kom je te weten welke advertentieteksten goed presteren. Mocht al gauw duidelijk zijn dat een advertentietekst niet de gewenste resultaten oplevert dan kun je deze vroegtijdig onderbreken.


4. Maak gebruik van interpunctie en hoofdletters

Laat belangrijke woorden opvallen door ze met een hoofdletter te schrijven. Het gebruik van interpunctie zoals punten, komma’s, vraagtekens of een uitroepteken maakt een advertentietekst overzichtelijker en beter leesbaar.

5. Maak een aanbieding tijdsgebonden

Het is mogelijk om een advertentie tijdens een bepaalde periode te laten weergeven of op specifieke dagen en tijdstippen. Zo kun je tijdens Black Friday een speciale advertentie aanmaken die alleen op vrijdag weergeven wordt. De kans is groot dat gebruikers de aanbieding niet willen missen en daardoor druk voelen om op de advertentie te klikken.

6. Maak gebruik van symbolen

Het gebruik van copyright- en merknaam symbolen kan vertrouwen opwekken. Je advertentie valt op in vergelijking met die van de concurrenten zonder symbolen, waardoor mensen eerder geneigd zijn om erop te klikken.

7. Laat USP’S terugkomen

Geef aan waar je goed in bent en maak bepaalde beloften. Zeker wanneer je dezelfde producten als de concurrentie aanbiedt is het belangrijk dat je jezelf met USP’s onderscheidt en deze terug laat komen in de advertentie. Probeer verschillende USP’s uit om erachter te komen welke het beste werkt.

tekst schrijven

8. Stel een vraag of maakt een statement

Door je advertentie te laten beginnen met een vraag of een duidelijk statement val je al gauw op tussen alle andere advertenties. En dat is nu juist wat je middels advertentieteksten probeert te bereiken.

9. Maak gebruik van sitelinks-extenties

Wil je de verkoop van producten of diensten stimuleren dan is het de moeite waard om de sitelinks-extensie eens uit te proberen. Met de sitelinks navigeer je de bezoeker vanuit de advertentie naar de juiste pagina wat voor veel duidelijkheid zorgt. Daarnaast geeft Google maximaal één of twee advertenties met sitelinks weer, waardoor deze opvallen.

10. Wees creatief

Met het schrijven van creatieve teksten neem je het risico dat mensen je advertentietekst niet begrijpen waardoor je de plank misslaat. Lukt het je op pakkende teksten te schrijven die begrepen worden dan kun je rekenen op een hogere klikfrequentie.

Hulp nodig bij het opstellen van je advertentieteksten? Onze tekstschrijvers creëren relevante en pakkende advertentieteksten waarmee we de klikfrequentie en conversieratio omhoog brengen. Meer weten? Neem direct contact op met onze tekstschrijvers.

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