5 handige tools om nog meer uit je AdWords-campagne te halen

De juiste zoekwoorden vinden, data analyseren, advertenties en biedprijzen aanpassen en landingspagina’s inrichten. Iedereen die zich bezighoudt met online adverteren weet dat succes niet zomaar uit de lucht komt vallen. Gelukkig zijn er handige tools die het bepalen van zoekwoorden en de optimalisatie van advertenties en landingspagina’s een stuk eenvoudiger maken. In dit artikel delen wij onze 5 favoriete tools om het maximale uit je campagnes te halen.

  1. Google Keyword Planner

Zowel voor de opzet als optimalisatie van campagnes is de Google Keyword Planner een handige tool die zeker niet onderschat mag worden. Middels het invoeren van drie verschillende zoekwoorden, een URL of door een categorie te selecteren kun je op zoek gaan naar nieuwe trefwoorden. Per zoekwoord geeft Google de volgende informatie:

  • Exacte zoekvolume
  • Mate van concurrentie (laag, middelmatig en hoog)
  • Minimale biedprijs

Het voordeel voor AdWords gebruikers is dat je het exacte zoekvolume te zien krijgt. Ben je geen lid, dan krijg je alleen een range te zien.

  1. Google AdWords Editor

Met de Google AdWords Editor tool beheer je één of meerdere campagnes offline. Het voordeel hiervan is dat je de AdWords-instellingen kunt aanpassen zonder deze direct online te plaatsen. Zo kunnen collega’s en klanten er eerst naar kijken.

Eveneens is het mogelijk om bulkwijzigingen in één keer door te voeren. Wil je bijvoorbeeld hetzelfde zoekwoord uit meerdere campagnes verwijderen dan kan dat met slechts één druk op de knop geregeld worden. Je hoeft dus niet alle zoekwoordenlijsten af te gaan.

Tot slot is het mogelijk om de kwaliteitsscore uit het verleden in te zien. Bij AdWords wordt alleen de huidige score getoond, waardoor het niet altijd duidelijk is of de kwaliteit van je advertentie verbeterd is.

Google zoeken

  1. Google Merchant Center

De Google Merchant Center is een gratis tool voor webwinkeliers. Via deze tool upload je informatie over je webwinkel, merk en producten zodat deze accuraat getoond worden in de Google Shopping resultaten. Al jouw producten staan in één overzicht. Zo kun je ze eenvoudig terugvinden, aanpassen en nieuwe producten toevoegen. In Google Shopping wordt de prijs in de advertentie getoond. Met Google Merchant Center houd je de prijzen eenvoudig up-to-date en heb je de optie om tijdsgebonden aanbiedingen toe te voegen.

  1. AdWords Performance Grader

AdWords analysate is een tijdrovend proces. Geeft alle beschikbare data in het AdWords overzicht jou een overweldigend gevoel en weet je niet precies welke prestatiegegevens belangrijk zijn? Probeer dan de AdWords Performance Grader tool eens uit. Binnen 60 seconden analyseert deze tool je AdWords-campagnes en geeft het de zwakke en sterke punten in één oogopslag weer. Na het gebruik van deze tool weet je waar je jouw kostbare tijd het beste in kunt steken om het maximale resultaat te behalen.

  1. Übersuggest

Übersuggest is één van die tools die je direct begrijpt zonder het ooit eerder gebruikt te hebben. Zo gebruiksvriendelijk is het. Naast een algemeen zoekwoord voer je jouw doelgroep targeting in. Vervolgens geeft de tool een lijst met zoekwoorden weer die gerelateerd zijn aan datgene wat je ingevuld hebt. Per zoekwoord kun je de mate van concurrentie en de advertenties in de zoekresultaten inzien. Deze tool is met name geschikt voor adverteerders die regionaal of in een specifiek gebied adverteren.

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